In the past, lip balm purchasing was complicated. It involved scanning the aisle of the stores for Chapstick, a small container of lip balm. Chapstick lip balm had a clinical cylindrical tube and contained an ingredient list on the container. For courageous people who wanted to try something new, the cherry and mint flavors were available on both Walmart and Target. That makes it a total of three types of the same Chapstick lip balm.
Introduction of EOS Lip Balm
All that changed seven to eight years ago when EOS manufactured a lip balm. The product gained prominence when beauty gurus like Cosmo Editors and Allure stocked it in various colors and flavors including honeydew and grapefruit. The selling point was marked by celebrities like Christina Aguilera and Kim Kardashian, who regularly applied EOS lip balm in events.
With the EOS products always earning space in fashion and beauty articles and blogs, EOS lip balm ranked top in the industry. EOS stands for Evolution of Smooth. That is what this lip balm is about. Although the company is not open to the profits generated and strategies for expanding the business, recent interviews with the Fast Company indicated that the firm is worth $250 million. This figure makes it the number two top selling lip balm in the country. According to business reports, EOS Lip balm will make about $2 billion. See, https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick.
About EOS Lip Balm
EOS lip balms feature excellent flavors packed with antioxidants containing vitamin E. They also have shea butter, jojoba oil and are free of paraben. The natural lip care products are safe for the lips especially now that they are hypoallergenic. If you are allergic to most lip balms, EOS is perfect as it has no allergies. It is also dermatologist tested hence soft, smooth lips with beautiful finishing. For healthy looking beautiful lips, choose EOS lip balm!