Desiree Perez Leads Tidal to Success

Desiree Perez is a talented and creative businesswoman and entrepreneur with years of experience in management. For more than two decades, she’s had a favorable reputation in the music industry and has worked closely with rapper and mogul Jay-Z. Perez has managed Jay-Z’s Roc Nation and Roc Nation Sports companies, and is now the manager for Tidal, the rapper’s music streaming service.  For further reading, click

Tidal has had a few rough patches in the past due to poor management, but now that Jay-Z has hired Perez, it is predicted that Tidal will steadily become more successful. Jay-Z purchased Tidal in 2012, and was met with positivity. Since then, the company has gone through several changes, but Perez has the know-how to turn things around for Tidal and make it yet another worthwhile venture for Jay-Z. The rapper has a reputation for being especially business savvy, so Perez’s professional connection with Jay-Z is a testament to her impressive talent.  Hop over to this.

Desiree Perez has proven that she has the intelligence and skill to negotiate lucrative business deals. For instance, based on, several companies have approached Tidal including Google and Spotify, but Perez turned these offers down because they were not in the best interest of Tidal. Desiree Perez is also known for giving artists valuable advice that has led to awards and worldwide recognition. Desiree has even helped music superstars Rihanna and Beyonce to land profitable deals, and this is a clear indication that she has what it takes to make Tidal one of the top music streaming companies in the industry.  Additional read here.

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