Over the last one year, Honey Birdette recorded a very high percentage increase in their online sales originating from the United States. This development prompted the firm to come up with a more customer-oriented online platform for their U.S.-based clients. The e-commerce US site launched recently focuses on giving the US customers a more sophisticated experience with more improved benefits, such as free shipments for goods that are over 50 dollars, faster deliveries, a wider selection of the products, and simplified return process.
Since its inauguration in 2006, Honey Birdette has seen an expansion from its first retail shop in Brisbane, Australia to open 55 stores across the country. It has also opened retail stores in the UK with the initial opening being at Westfield White City, Covent Garden, and Leeds’ Victoria followed soon after. Honey Birdette has plans underway to increase its retails stores count to 40 in the UK. Ten of these stores are at the final stages in premium areas, such as Newcastle, Liverpool, Westfield Stratford, and Leeds. The firm hopes to achieve this by the close of next year and is also looking at opening more in the U.S.
About Honey Birdette
Honey Birdette is an Australian-based lifestyle firm that designs high-end fashions for women undergarments. Eloise Monaghan unveiled the company, and it is headquartered in Sydney, New South Wales. With their unique, innovative products, Honey Birdette has grown to become a leading brand across the globe.
Over the years, Honey Birdette moved from retailing offline to an online platform that saw their sales rise rapidly. In the year 2011, the firm joined forces with Asia-Pacific’s well-known retail group, BB Retail Capital to market and raise awareness for their products. Since then, Honey Birdette has been growing its retail store at a fast rate with even more potential to expand.
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